How to Create Engaging Instagram Content Feed for Fashion Brands
One of the most popular features of the new Instagram mobile app is the ability to see what your followers are up to in terms of fashion. In essence, the “instant fashion” feed from Instagram allows users to get an up-close look at what’s hot and happening in the world of fashion with the simple click of a button. How does it work? Instagram has a built-in mechanism that automatically updates the feed with new content as it becomes available. The great thing about this, however, is that fashion brands can take advantage of the same feature to attract more Instagram followers and potentially create higher engagement levels among their users.
Instant Fashion Features
One of the ways you can use the “instant fashion” feature on Instagram to your advantage is by getting users to like your page before they have the chance to see the newest content from your business. By getting them to like your page, you can ensure that they will be more likely to keep on viewing your updates in the future. It’s a great incentive to encourage them to stick around for your brand’s posts, which in turn, could lead to more Instagram referral sales. How does it work? When a user likes a page on your Instagram account, they will be sent a notification. This notification will typically include information on recent activities, including new posts, images, and videos. You can also select to show people more content based on their location. For example, if your Instagram content feed targets urban environments, you can include photos from urban venues, such as subway stations or popular nightlife districts.
How does it work for fashion brands?
The beauty of this type of feature is that it doesn’t need to be constantly updated with new content. As the content updates, you can send an announcement to users to encourage them to like the feed again. This works best, however, when your content updates are relatively subtle. Otherwise, it will appear as spam to users. Since most Instagram users are on the platform to use it to connect with friends, it’s unlikely they will turn away anything that appeals to them. In some cases, fashion brands have been able to attract users who don’t necessarily enjoy fashion but love the thought of being a part of it by offering them more detailed posts about each product or image. In other cases, they have used images related to their products to promote themselves and increase the amount of engagement that is really helpful to get success in the life of social media marketing and the fashion Industry.
One thing you can do to make the most out of your Instagram feed is to give users a chance to comment on what you post. This gives them an opportunity to show off their own interests and also makes the content more interesting to other users. However, it’s important not to make this too obvious. If your fashion brand’s page has hundreds of followers, you shouldn’t be posting comments every five minutes. Instead, plan your social media strategy in such a way that comments become part of the regular conversation. Invite them to visit your site and ask questions, and then provide answers to any questions they may have in the comment section. Some people think that Instagram profiles may look similar to other social networks, but they are in fact very different. Unlike Facebook, you won’t see many brands offering Instagram backgrounds, and most users won’t. Instead, spammers will turn to the paid marketplaces and spam your page with tens of thousands of random followers. You should avoid Instagram for this reason, as it won’t help your business.
Use of Images
The last major rule is to be careful about what images you share. Although you should ensure that they are appropriately described, there’s no need to get unnecessarily explicit. In the same way that inappropriate images on other social media sites could get your account banned, your image sharing activity on Instagram could also result in a permanent ban. It is vital that you work with the Instagram account team to limit offensive content. Instagram is a great place to connect with customers, so it makes sense for a fashion brand to take advantage of it to its maximum potential. How to create an engaging Instagram content feed for fashion brands should therefore only come down to a few simple principles. Don’t do anything that could get your account banned, and work carefully to keep your page relevant to your industry. Once you follow these rules, you should soon be able to get the best possible use out of this powerful social media platform.
Drive more Traffic
Individuals finding another brand and having the option to help an entrepreneur — that was forever my #1 thing about the article. I hear from entrepreneurs consistently that they wouldn’t have a business without Instagram. Now to have a spot to help spotlight that. This year, it’s a higher priority than any time in recent memory for design brands to in addition to the fact that present is on the stage ensure they are important for the main style discussions. With the present greatest design influencers are seeking Instagram for style motivation and customers tenaciously perusing their Instagram feed prior to making a buy, it’s urgent for brands to bet everything on a balanced Instagram technique and stay on top of things! With regards to brands utilizing Instagram for style, it’s a high-speed, serious world that has huge loads of business benefits. A design-forward Instagram technique can drive traffic, make deals, and draw in an unwavering local area of devotees. Yet, it’s not just about being a pioneer — an Instagram procedure for a design business needs to charm a group of people, yet additionally, start a discussion, share encounters, and sell their image way of life. Look at these famous tips, stunts, and industry-most loved highlights to assist you with making your own fruitful Instagram for design promoting system!
Read more: Live Commerce: Making its Way into Fashion Industry