Choose how you will use the brochures.
Brochures can come in many sizes, folds, shapes, and formats. Designing your brochure, decide how you will use it. If you are mailing them, a good option would be a letter-size brochure with perhaps a tri-fold layout. An accordion fold may be suitable if you have too much information to add. A brochure with a map or large image is best done in a Z-fold.
Organize your content
Your goal is to communicate your message to readers and get them to take the desired action. Instead of praising your company, tell potential readers and customers how your company can solve their problems.
Format your design
The font should be large enough so that it can be easily read. You should include bold headlines and titles to highlight the main points of your agenda so that people who like to browse get all the key points. Bullets also provide an effective method of presenting important points and make reading easier. Avoid cluttering up your space, as people could skip reading entirely.
Use pictures, photos, and graphics to divide the type and make the brochure easier to read. These elements can add excitement to your promotional tool, motivating people to make purchase decisions based on emotions. The right images can engage the reader, support what your text says, and show evidence.
Get your brochures to make the sale.
The important part of the brochure is a call to action. A good call to action motivates people to act on one of their prescribed actions because they perceive it as beneficial to them. It could be a removable coupon, a phone number to request a free estimate, signing up for a VIP client list on your website, or a free membership form. Adding an effective call to action can make your brochure work like a salesperson for you. You will attract people without having to hire an agency or make calls. The investment in your brochure is part of your promotional expenses; use it to earn money.
If you are new to graphic design, using templates can cut down on much of your design work. Templates provide professional graphics and pre-formatted layouts, allowing you to simply organize the content you have already prepared.
A brochure is incomplete without proper and relevant images. Your design should be on your brochure. For other images, the best option would be your own photograph; however, if you want to find stock images, there are numerous options available in all price ranges. Several websites also offer free images, but generally not for commercial use.
As a graphic designer, I pay attention to all the advertisements I see while riding the bus (yes, I take the bus every day and no, I’m not ashamed) going to work or anywhere else, and I notice a variety of different and colorful fonts. Art formats such as photography, fine arts, sculpture, digital art, murals, and more. Looking at all the different mediums and methods really makes you think about the ideas behind an ad and the way a business chooses to present it. I often wonder what the best way to advertise your business is. Where do you put your posters and murals, and how much will things cost?
When we look outside while in transit, mostly by car, the first type of advertisement we notice is usually a 14 ‘high and 48’ wide billboard. You see them on most (busy) streets across the country. These newsletter billboards use a lot of photography and typography, but the most original ones are created by freelance creative graphic designers who work with large copywriting teams behind them.
The ideas and possibilities are almost endless, and I mean “almost” because they are limited by the boundaries of newsletters (although not that much these days). Although a billboard, say on Sunset Boulevard where all the action is, can provide incredible exposure for your business (product, service, movie …) will probably cost you an arm and two legs. If you have a company with a decent advertising budget and you are confident that this type of exposure will pay off, don’t think twice. Hire a graphic designer and/or advertising company and go for it. I would love to hear/read first hand about your success or failure (hopefully not) and share it. There are more “knock-offs” of newsletter billboards that can really give your imagination and abilities wings. Of course, it will cost accordingly. Just to put down some kinds of billboards: Poster Billboards, Wallscape Billboards, and Digital Billboards.
After getting off the bus on my way home, I noticed a different kind of advertising that fascinated me more than those huge billboards. I saw people, human beings, hand-painting an advertisement from a piece of paper on the wall. They were talented and did an amazing job using only brushes and paint. That wall has been used frequently by advertisers ever since, which means it’s a great place to place ads. The cost of those murals (that’s what they’re called) is high because you have to pay for the location (rent it out), pay for talented artists who can do the job perfectly (takes more time than computer graphics in some cases) AND pay you. A graphic designer to design the desired ad (most of the time). I am a very good artist/painter myself (I’m sure I can tell), but I don’t have the confidence to paint those things on those big walls on the street.